Beck Besecker

CEO
Marxent

Beck Besecker is the co-founder and CEO of Marxent (marxent.com), the leader in Virtual Reality and Augmented Reality solutions for sales and marketing. Prior to founding Marxent, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network.

Check out the incredible speaker line-up to see who will be joining Beck.

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Main Conference Day 1 | 20th May

Friday, August 5th, 2016

14:50 How leading-edge retailers are using 3D and virtual reality to transform customer experience and increase sales

Virtual reality and retail expert Beck Besecker, CEO of Marxent, will share case studies from innovative in-store and digital solutions developed for Forturne 500 retailers. Learn about what’s next for this rapidly emerging technology and see first hand how it applies to retail, advertising, live events and virtual 3D products.

» Transforming the customer experience for high-consideration products, shortening the sales cycle
» Customer configuration and design for interactive 3D environments
» 3D product catalogs that expand in-store inventory
» Immersive brand experiences with virtual reality headsets and augmented reality tablets