Connected Stores 2015 (past event)
19 - 21 May, 2015
Contact Us: 44 (0) 20 7368 9465
Main Conference Day 2 | 21st May
08:00 - 08:50 Registration and coffee
08:50 - 09:00 Chairman’s welcome address
09:00 - 09:40 Case Study Interactive - How to transform to a digital mind-set to take your business forward
Mike’s core focus is on online, contact centres and retail technology whilst defining the customer strategy of the business to become an omni-channel retailer. Prior to joining B&Q, Mike spent three years leading the retail, online and contact centre channels at Vodafone UK, creating the first multichannel operation for Vodafone. Mike is a strong believer that the key to commercial success for modern retailing is to ensure that customers, enabled by choice and simplicity, are placed at the heart of any business. Join this Case Study Interactive session where you will be challenged to find a solution to a cultural issue within your own business through brainstorming with peers.
• Harnessing the power of digital to enhance the customer experience and your company’s bottom line
• Recognising it isn’t just about the technology – it’s a change in mind-set
• Overcoming the challenge of legacy systems and legacy world views
• How to develop and encourage an agile way of thinking in your organisation
• Harnessing the power of digital to enhance the customer experience and your company’s bottom line
• Recognising it isn’t just about the technology – it’s a change in mind-set
• Overcoming the challenge of legacy systems and legacy world views
• How to develop and encourage an agile way of thinking in your organisation
09:40 - 10:00 We want Omni! How LEGO are making the dream a reality
• Exclusive insight into how LEGO has shaped a plan for delivering a relevant and seamless experience across owned and partners channels.
• Shaping a siloed organization to handle the Omni-Channel disruption
• The how-to guide for building a connected store lab and lessons learnt about driving Omni-Channel innovation
• Tackling the issue: Discover compelling arguments why the time is NOW!
10:00 - 10:40 Discussion Hub - How can you maximise omni-channel customer engagement and increase ROI?
10:40 - 11:20 Networking Break
Improving customer insight
11:20 - 23:45 Connecting with the tech-savvy consumer – trends and insights from the top retail stores around the globe
It is recognised in today’s world that customer is king. To truly make this saying a reality for the time-conscious and tech-savvy consumer, it is critical you gain their loyalty and their impression of your competitive advantage. Joachim, who specialises in retail technology, as well as supply chain trends and collaboration between trading partners share his expertise and analysis on profiling the customer and how retailers around the world are optimising their product and services to truly make the customer feel like the king.
• What consumers want? – Insights from Planet Retail’s quarterly shopper survey
• Consumer behaviour is changing faster than ever. Learn how retailers can exceed customer expectations and create a seamless and exciting shopping experience across all channels
• What consumers want? – Insights from Planet Retail’s quarterly shopper survey
• Consumer behaviour is changing faster than ever. Learn how retailers can exceed customer expectations and create a seamless and exciting shopping experience across all channels
• Identify in which technologies retailers need to invest to connect with today’s tech-savvy consumer
• In an omni-channel retail world the role of the store needs to be redefined. How should retailers re-energise their stores and attract more visits? Hear which new technologies are helping them to do this
• How are retailers efficiently using data to personalise the shopping experience and optimise their assortments, prices and marketing efforts?
• In an omni-channel retail world the role of the store needs to be redefined. How should retailers re-energise their stores and attract more visits? Hear which new technologies are helping them to do this
• How are retailers efficiently using data to personalise the shopping experience and optimise their assortments, prices and marketing efforts?
Synergy workshop
11:20 - 23:45 How neuromarketing can boost m-commerce use for in-store conversions
Workshop leader: Lluis Martinez-Ribes, Associate Professor, ESADE
In this creative and analytic workshop, we will share methods, knowledge, smiles and even doubts about how neuromarketing can boost conversions within bricks and mortar stores. With all the connected inputs we will try to do a collective mind map. We promise that it will be an engaging session appealing to open-minded people. Rigour and fun may coexist!
Space is limited to 25. Sign up now to reserve your place!
In this creative and analytic workshop, we will share methods, knowledge, smiles and even doubts about how neuromarketing can boost conversions within bricks and mortar stores. With all the connected inputs we will try to do a collective mind map. We promise that it will be an engaging session appealing to open-minded people. Rigour and fun may coexist!
Space is limited to 25. Sign up now to reserve your place!
TRACK A
23:45 - 12:05 Are online-shops ready to open brick-and-mortar-stores? A review of ‘The Inspiration Store’ by eBay, PayPal and METRO GROUP
Responsible for the installation of the exciting concept ‘Inspiration’ store in Germany, which evolves fortnightly to position and promote new eBay sellers and products, Oliver is in an excellent position to share the expertise and insights of a pure play trialling a physical retail store and the benefits and opportunities that exist for retailers who opt to go down this route.
• What is the impact of omni-channel retailing on future store concepts?
• Are online-sellers prepared to open stores? What are their demands?
• Which touchpoints and technologies are appreciated by customers of brick-and-mortar stores?
• Will the "internet-of-things" render real stores obsolete?
• What is the impact of omni-channel retailing on future store concepts?
• Are online-sellers prepared to open stores? What are their demands?
• Which touchpoints and technologies are appreciated by customers of brick-and-mortar stores?
• Will the "internet-of-things" render real stores obsolete?
23:45 - 12:05 Stream B continued
TRACK A
12:05 - 12:25 The 4 Key Pillars of Omnichannel Retail• What is Omnichannel actually all about?
• Better connecting the Offline and Online channels?
• Digitizing the Store?
• Or is it something all together different in the eyes of our customers?
TRACK A
12:25 - 13:05 Case Study Interactive - Controlling the Path to Purchase to provide consistency of brand and a seamless experience both on and offline
Wilko has worked tirelessly to create a seamless and consistent experience across all touch points during the Path to Purchase at Husqvarna Group. His team is focused on activities to increase traffic to the sites, on social media and to the store. Wilko is an e-Commerce, digital, shopper marketing and multi-channel expert. At Husqvarna Group, Wilko’s main objective is to develop and implement a consistent and industry leading online experience, online channel strategy and e-Commerce abilities supporting direct and 3rd party sales in a omni-channel environment. Wilko is also former Global Head of eCommerce for LEGO.
- How to provide consistency of brand and deliver a seamless online and offline experience
- What do you control and what do you not control across all channels
- How to use online reviews through social media channels in a better way
- Understanding the customer ‘path to purchase’
- Where does the customer convert and how to make sure you don’t lose them along the way
- How does eCommerce affect buying behaviour
13:05 - 14:05 Lunch
14:05 - 14:30 How smartphones are non-consciously changing the customer's life
Don’t miss this innovative session and learn from a marketing and retail expert and Professor, who will detail the values of neuro-marketing: delivering the right products and services which please the human brain. An expert of the Future Forum Think Tank which explores hot topics and trends in the medium term, Lluis will divulge how neuroscience when applied to marketing and retail can help retailers give a better quality of life to customers, be competitive and profitable.
•2007: the smartphone sub-revolution: a new human being comes to Earth
•So what? Impact on marketing and business
•Practical implications to design apps and m-commerce
•2007: the smartphone sub-revolution: a new human being comes to Earth
•So what? Impact on marketing and business
•Practical implications to design apps and m-commerce
14:30 - 15:30 Drill-Down Roundtables
Informal subject-specific roundtables give you the unique opportunity to drill down into the details of one of your biggest issues by probing the knowledge and expertise of the session leaders and participants. Each roundtable is limited to 10 for maximum interactivity and is designed for you to meet like-minded peers and source practical solutions collaboratively. These tables are an exceptional way to genuinely get to grips with your key challenges.
All roundtables will happen simultaneously and you are encouraged to come prepared with questions and objectives and leave with answers.
Roundtable 1 How to take your digital presence and manifest it within the store
Alex Murray, Web and Multi-Channel Development, Waitrose
Roundtable 2: How to increase loyalty from deeper understanding of customer profiles and segments based on big data and qualitative insights
Kraen Nielsen, SVP, Head of Retail Development & Real Estate, Coop Denmark
Roundtable 3: How to sell a concept and get buy-in from the Board
Katherine Mearman, former Head of Customer Experience, Post Office
Roundtable4: How to effectively deploy mobile capability in-store
Speaker TBC – Watch this space for an industry expert!
Roundtable 5: Leading with a digital mind-set and how to use eCommerce experience to manage the physical store
Speaker TBC – Watch this space for an industry expert!
All roundtables will happen simultaneously and you are encouraged to come prepared with questions and objectives and leave with answers.
Roundtable 1 How to take your digital presence and manifest it within the store
Alex Murray, Web and Multi-Channel Development, Waitrose
Roundtable 2: How to increase loyalty from deeper understanding of customer profiles and segments based on big data and qualitative insights
Kraen Nielsen, SVP, Head of Retail Development & Real Estate, Coop Denmark
Roundtable 3: How to sell a concept and get buy-in from the Board
Katherine Mearman, former Head of Customer Experience, Post Office
Roundtable4: How to effectively deploy mobile capability in-store
Speaker TBC – Watch this space for an industry expert!
Roundtable 5: Leading with a digital mind-set and how to use eCommerce experience to manage the physical store
Speaker TBC – Watch this space for an industry expert!
15:30 - 15:50 Networking Break
15:50 - 17:00 Dragon’s Den Technology Showcase- Finding the next game changers
This exciting Dragon’s Den-style innovation session demos 6 pre-selected technology start-ups who will pitch their innovative tech to a panel of experts who will critique and assess their benefits to your business and their future in-store success. Will you find the next big thing for retail?
Hear from 6 innovation start ups
Vote live for your winner
Assess innovation and relevance to your business
Hosted by: Fred Sonaya, Co-Founder, Haatch
17:00 - 17:40 Live Unconference Leaders Panel
Join us for this closing panel which will bring to light the next big opportunities and challenges facing your organisation. Attendees are invited to reflect on the next big thing they are facing and to put suggestions into the Unconference box. The most popular topics are chosen and discussed in this interactive session.
