Connected Stores 2015 (past event)
19 - 21 May, 2015
Contact Us: 44 (0) 20 7368 9465
Main Conference Day 1 | 20th May
08:00 - 08:40 Registration and coffee
08:40 - 08:50 Director’s welcome address – Pippa Eveleigh, Editorial Director, WBR
08:50 - 09:00 Chairman’s welcome address
09:00 - 09:40 Keynote Case Study Interactive- The new Argos store: how we used innovation to create immediacy and convenience in our stores
Learn how Home Retail Group achieved its innovative Argos store transformations from concept through to delivery. Nigel has led the most ambitious store change programme undertaken by Argos across its c.740 stores. We are delighted that Nigel will be joining us to share how he has truly achieved step change in customer experience across the channels.
• Delivering a market leading proposition which rewards the customer and enhances the in-store experience
• The value in giving the customer the choice to shop their way
• Trialling the next steps in same day delivery
• Pulling all strategies together through an omni-channel
• Delivering a market leading proposition which rewards the customer and enhances the in-store experience
• The value in giving the customer the choice to shop their way
• Trialling the next steps in same day delivery
• Pulling all strategies together through an omni-channel
09:40 - 10:10 In-Depth Interview- Revolutionising the customer experience: critical next steps for bricks and mortar retail
Benefit from the insight of Sienne who is heading up the development of the online customer experience across all channels at John Lewis. Former Head of Mobile at Morrisons, Sienne set the strategy and led the delivery of Morrisons’ entry into multi-channel digital retail. She was also responsible for multi-channel strategy development and project delivery of cross-channel shopping journeys within M&S locally and internationally. Sienne initiated the design and development of M&S’s first in-store retail touch screen browse and order points and introduced 'endless aisle' shopping to every M&S store.
• How embracing technology is helping retailers to deliver better customer service
• Finding new ways to overcome the divide between a consumer’s digital needs and expectations from the experiences retailers are actually able to provide them
• Embracing the omni-channel approach to incorporate a consistent message across all channels
• Placing digital at the heart of the modern retail shopping experience
• How embracing technology is helping retailers to deliver better customer service
• Finding new ways to overcome the divide between a consumer’s digital needs and expectations from the experiences retailers are actually able to provide them
• Embracing the omni-channel approach to incorporate a consistent message across all channels
• Placing digital at the heart of the modern retail shopping experience
10:10 - 10:30 Keynote Case Study- The future of payments for retailers – accepting payments worldwide from all sales channels via one platform
Customers are embracing the convenience of anytime, anywhere shopping. Delivering an easy and convenient way for customers to pay is crucial for retailers. Technology is now providing retailers with huge potential to connect with customers through multiple channels – online, mobile and in-store. How can merchants leverage these new developments to streamline processes, reduce costs, improve customer experience and ultimately increase revenue? Countertops, mobile terminals, tablets, cash registers…countless new combinations are possible in Point-of-Sale (POS) today. The high street needs to move forward with available payment technology in a way that suits their business, not to be left behind the competition.
» The benefits of moving to mobile payments in-store
» Ways to harness customer data and tailor products and services to encourage brand loyalty
» Improving conversion and reducing risk via an integrated platform
» Offering a seamless solution for mobile, online and in-store transactions to accept almost any type of payment, anywhere in the world.
» The benefits of moving to mobile payments in-store
» Ways to harness customer data and tailor products and services to encourage brand loyalty
» Improving conversion and reducing risk via an integrated platform
» Offering a seamless solution for mobile, online and in-store transactions to accept almost any type of payment, anywhere in the world.
10:30 - 11:10 360º Perspectives- Rockar Hyundai Bluewater: making car purchase a truly customer-focused omni-channel experience which inspires in-store spend
Benefit from a 360º view of the leading minds behind the exciting Hyundai digital store at Bluewater, Kent. Revolutionising the traditional showroom, the store offers a car buying experience for today’s digital consumer. Hear the steps taken from those who created it, on how they built and delivered this innovative store.
• Using digital technology creatively in-store to deliver an experience
• Connecting the brand with the customer across all channels
• How to create an experience which is as enjoyable and imaginative in-store as it is online
• Using digital technology creatively in-store to deliver an experience
• Connecting the brand with the customer across all channels
• How to create an experience which is as enjoyable and imaginative in-store as it is online
11:10 - 11:55 Networking Break
11:55 - 00:15 Keynote Case Study - Our Story: How Vodafone will deliver the perfect customer experience across the customer touch points
Alexander Nelles
Head of Retail, Logistics & Contact Center Capabilities, Transformation & DVodafone
00:15 - 13:00 Drill-Down Roundtables
Speakers:
Craig Smith Founder, Retail Innovation and former Multichannel Programme Manager Marks & Spencer
Mariann Wenckheim Director 20.20
Martin Goldstein Head of Purchasing River Island
Paul Marchant Head of Product Design Transport for London
Peter Honegger Managing Director Newcomer Wines
Derk Busser Multichannel Specialist de Bijenkorf
Craig Smith Founder, Retail Innovation and former Multichannel Programme Manager Marks & Spencer
Mariann Wenckheim Director 20.20
Martin Goldstein Head of Purchasing River Island
Paul Marchant Head of Product Design Transport for London
Peter Honegger Managing Director Newcomer Wines
Derk Busser Multichannel Specialist de Bijenkorf
Roundtable 1: How to engage with the right partners to keep up with emerging technology and future proof your business
Martin Goldstein, Head of Purchasing, River Island
Roundtable 2: How to optimise communication through targeted digital solutions
Paul Marchant, Head of Design, Transport for London
Roundtable 3: How to fuse digital and physical across multiple touch points
Derk Busser, Multichannel Specialist, de Bijenkorf
Roundtable 4: How in-store technology will change the sales conversation between your staff and customers
Mariann Wenckheim, Director, 20.20
Roundtable 5: Innovative retail environment: Creating a personalized store experience through the use of story telling and technology
Peter Honegger, Managing Director, Newcomer Wines
Roundtable 6: How to analyse the consumer’s path to purchase for better returns
Roundtable 7: How to shape and deliver your in-store strategy around the consumer
Craig Smith, Founder, Retail-innovation.com and former Multichannel Programme Manager, Marks and Spencer
Craig Smith
Founder, Retail Innovation and former Multichannel Programme ManagerMarks & Spencer
Peter Honegger
Managing DirectorNewcomer Wines
Derk Busser
Multichannel Specialistde Bijenkorf
13:00 - 14:00 Lunch
Connecting with the Customer
14:00 - 14:30 Digital innovation in-store – what’s out there, what works and what doesn’t?
Craig runs the popular blog retail-innovation.com. He recently joined REPL from M&S where he was famous for putting all the digital in store which included assisted-selling tablets, self-service kiosk and digital signage. More recently, Craig was one of the main delivery leads of the £180m multichannel re-platform programme of M&S.com. At REPL, Craig is helping retailers shape and deliver their in-store digital strategies.
• Examining the technologies that are disrupting the in-store experience and what this means for your store
• Insights on use cases where retailers are successfully using digital in-store today
• Knowing what works and what doesn't for better and clearer decision-making
• Forecasts on the next generation technologies over the next 3-5 years
Marks & Spencer
• Examining the technologies that are disrupting the in-store experience and what this means for your store
• Insights on use cases where retailers are successfully using digital in-store today
• Knowing what works and what doesn't for better and clearer decision-making
• Forecasts on the next generation technologies over the next 3-5 years
Craig Smith
Founder, Retail Innovation and former Multichannel Programme ManagerMarks & Spencer
Creating the Digitally Connected Store
14:00 - 14:30 Case Study Interactive - Integration of digital as a must or as a considered strategy?
(limited to 30)
- Thinking from a brand and consumer perspective
- Customer engagement and relationship building
- Service for the customer
- Practical solutions for the retailer
TRACK B
14:30 - 14:50 The importance of a frictionless and seamless mobile payment experience to drive business growthTo span the complete retail enablement journey, retailers need to fully connect with today’s consumer through a variety of digital technologies, experience and science.
Understanding and being able to implement the right technology to enable you todeliver and improve engagement, this session will guide you through the pitfalls and
opportunities presented in getting this right.
» How can retailers rethink the in-store experience and extend beyond what the
consumer can get online?
» Compare and contrast in-store solutions from mobile PoS to in-store navigation
which seek to elevate experience and increase conversion rates
» Connecting the channels and understanding what factors are driving traffic to stores
Creating the Digitally Connected Store
14:30 - 14:50 Case Study Interactive - ContinuedTRACK A
14:50 - 15:10 Embracing mobile technology to deliver the right message at the right timeTRACK B
14:50 - 15:10 How leading-edge retailers are using 3D and virtual reality to transform customer experience and increase sales
Virtual reality and retail expert Beck Besecker, CEO of Marxent, will share case studies from innovative in-store and digital solutions developed for Forturne 500 retailers. Learn about what’s next for this rapidly emerging technology and see first hand how it applies to retail, advertising, live events and virtual 3D products.
» Transforming the customer experience for high-consideration products, shortening the sales cycle
» Customer configuration and design for interactive 3D environments
» 3D product catalogs that expand in-store inventory
» Immersive brand experiences with virtual reality headsets and augmented reality tablets
» Transforming the customer experience for high-consideration products, shortening the sales cycle
» Customer configuration and design for interactive 3D environments
» 3D product catalogs that expand in-store inventory
» Immersive brand experiences with virtual reality headsets and augmented reality tablets
15:10 - 15:40 Networking Break
15:40 - 16:00 Don`t do Social, BE Social! – the Dell Social Media Experience
• Developing a segmentation strategy that focuses on improving customer retention, loyalty, and lifetime value across all levels of the customer base
• Learning to listen through the noise: What are your customers actually saying and what can you do about it?
• Understanding the demographic, preferences and intent of each unique visitor
• Targeting customers with personalised recommendations and rich content across the mobile channel
16:00 - 16:20 Case Study - Responsive retail and the internet of place: How re-thinking in-situ digital can transform the store experience
Something quite dramatic has happened to stores and shoppers. They’ve become connected. This year it’s a fair bet that every adult through your doors will have a smart-phone and that in-store screens, WiFi and sensors will further blur the line between offline and online retail. Simon launched a mobile agency in 2007 and has since made it his mission to create clarity and value from digital disruption. In 2013 he led the interactive team behind the award-winning Thomson Holiday Design Store and last year co-founded the UK’s first in-situ digital innovation agency, Omnifi. He believes that we should all be excited by the potential of connected stores, but that realising true value from in-store digital is not about using the latest technologies, but about applying technology meaningfully.
• Why in-store is different, how to re-think and re-imagine digital experiences for physical spaces
• Navigating the technology swamp, developing a critical approach to digital innovations
• A vision of responsive retail – designing and delivering dynamic stores that listen to and respond to customer need
• Achieving consensus and focus, developing a connected store roadmap and realising the value of testing and learning
• Why in-store is different, how to re-think and re-imagine digital experiences for physical spaces
• Navigating the technology swamp, developing a critical approach to digital innovations
• A vision of responsive retail – designing and delivering dynamic stores that listen to and respond to customer need
• Achieving consensus and focus, developing a connected store roadmap and realising the value of testing and learning
16:20 - 16:50 In-Depth Interview: How to Integrate digital with experience that delivers for your consumer and store
16:50 - 17:30 Crystal Ball Case Study Interactive- The art of the future store: how retailers must transform to keep pace with change
Created to make shopping effortless, Hointer uses robots, technology and mobile apps to do the work for the customer. Former head of Supply Chain and Fulfilment Technologies at Amazon, Nadia is passionate about helping stores redesign and reformat to ensure their future and that they meet the evolving needs of today and tomorrow’s consumer. Nadia will walk through how stores of any size can rethink the shopping experience. After the presentation, Nadia will challenge the audience to find a solution for their store today! You’ll have the opportunity to engage in interactive roundtable discussions with peers before each group presents its conclusions back to the audience. You will take away new and diverse approaches to transforming your store and how to make a start!
• How to think ahead of the consumer and design a future store beyond what they even know they want or need
• Is experience the key factor to loyalty and retention? What routes exist to ensuring you are the retailer of choice
• Where are retailers going wrong in utilising technology and what can be learnt from the customer that helps you to get it right
• Choosing a digital path which is best for your business
• How to think ahead of the consumer and design a future store beyond what they even know they want or need
• Is experience the key factor to loyalty and retention? What routes exist to ensuring you are the retailer of choice
• Where are retailers going wrong in utilising technology and what can be learnt from the customer that helps you to get it right
• Choosing a digital path which is best for your business