Sienne Veit

Director, Online Product
John Lewis

Sienne has worked as a strategic business developer, product owner and innovator within mobile, social media and omni-channel retail for over 10 years. She joined John Lewis in September 2014 in the new role of Director, Online Product. Sienne previously headed up mobile and R&D at M&S and Morrisons and worked with great brands such as Samsung Sony Playstation, Coca Cola and eTV (South Africa) to deliver business growth strategies and innovative new products and services. She delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes, the first mobile taste test to help customers find and buy the right wine. She is passionate about mobile and driving forward adoption and industry standards and sat on various industry boards including the IAB mobile council, the DMA mobile council and was a founder of Mobile Commerce Joint Industry Committee. In December 2012 she was selected as one of Mobile Marketer’s Women to Watch 2013, the only UK/European woman on this list.

Check out the incredible speaker line-up to see who will be joining Sienne.

Download The Latest Agenda

Main Conference Day 1 | 20th May

Friday, August 5th, 2016

09:40 In-Depth Interview- Revolutionising the customer experience: critical next steps for bricks and mortar retail

Benefit from the insight of Sienne who is heading up the development of the online customer experience across all channels at John Lewis. Former Head of Mobile at Morrisons, Sienne set the strategy and led the delivery of Morrisons’ entry into multi-channel digital retail. She was also responsible for multi-channel strategy development and project delivery of cross-channel shopping journeys within M&S locally and internationally. Sienne initiated the design and development of M&S’s first in-store retail touch screen browse and order points and introduced 'endless aisle' shopping to every M&S store.
• How embracing technology is helping retailers to deliver better customer service
• Finding new ways to overcome the divide between a consumer’s digital needs and expectations from the experiences retailers are actually able to provide them
• Embracing the omni-channel approach to incorporate a consistent message across all channels
• Placing digital at the heart of the modern retail shopping experience