Giovanni Tavani

Senior Manager, Global Social Media
Dell

Giovanni has been in Dell for over 14 years and he is a Social Media enthusiastic user and professional! Italian based in Montpellier (France), he has covered different management roles in Customer Services, Programs and Executive Escalations. In 2010 Giovanni was appointed as leader of the Social Media Support team which is currently up and running in 18 different languages. At present Giovanni leads the Global operations for EMEA, Latin America and APJ and drives the development of customer solutions through Social Media. Prior to Dell, Giovanni has a 5 years experience in Compaq in Europe and in the Middle East, with a background in foreign languages, management and communication. Today Giovanni is regularly invited to international events to share the Dell Social Media experience in Customer Services as well as to teach Master degree classes on the impact of social media in the B2C and B2B business.

Check out the incredible speaker line-up to see who will be joining Giovanni.

Download The Latest Agenda

Main Conference Day 1 | 20th May

Friday, August 5th, 2016

15:40 Don`t do Social, BE Social! – the Dell Social Media Experience

• Developing a segmentation strategy that focuses on improving customer retention, loyalty, and lifetime value across all levels of the customer base

• Learning to listen through the noise: What are your customers actually saying and what can you do about it?

• Understanding the demographic, preferences and intent of each unique visitor

• Targeting customers with personalised recommendations and rich content across the mobile channel