Wilko Klaassen

Global Online Director, Brand & Marketing
Husqvarna

Don’t miss the opportunity to hear the lessons learned by Wilko in his aim is to create a seamless and consistent experience across all touch points during the Path to Purchase at Husqvarna Group. His team is focused on activities to increase traffic to the sites, on social media and to the store. Wilko is an e-Commerce, digital, shopper marketing and multi-channel expert. At Husqvarna Group, Wilko’s main objective is to develop and implement a consistent and industry leading online experience, online channel strategy and e-Commerce abilities supporting direct and 3rd party sales in a omni-channel environment. Wilko is former Global Head of eCommerce for LEGO and Director, Commercial Development online B2C at Electrolux so he bring a wealth of retail experience to the stage.

Check out the incredible speaker line-up to see who will be joining Wilko.

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Main Conference Day 2 | 21st May

Monday, September 5th, 2016

12:25 Case Study Interactive - Controlling the Path to Purchase to provide consistency of brand and a seamless experience both on and offline

Wilko has worked tirelessly to create a seamless and consistent experience across all touch points during the Path to Purchase at Husqvarna Group. His team is focused on activities to increase traffic to the sites, on social media and to the store. Wilko is an e-Commerce, digital, shopper marketing and multi-channel expert. At Husqvarna Group, Wilko’s main objective is to develop and implement a consistent and industry leading online experience, online channel strategy and e-Commerce abilities supporting direct and 3rd party sales in a omni-channel environment. Wilko is also former Global Head of eCommerce for LEGO.

How to provide consistency of brand and deliver a seamless online and offline experience
What do you control and what do you not control across all channels
How to use online reviews through social media channels in a better way
Understanding the customer ‘path to purchase’
Where does the customer convert and how to make sure you don’t lose them along the way
How does eCommerce affect buying behaviour